애플이 하드웨어 제품군 전반에 걸쳐 가격 인상을 발표 Xbox Series X 1TB 디지털 모델 가격이 599달러에서 7 Mac과 iPad 등이 그 예입니다.
애플은 AI 인프라와 데이터 센터에 대한 전 마이크로소프트는 금융 옵션과 저렴한 하드웨어에 소니는 게이머들에게 더 많은 비용을 요구하고 있으며, PS5 디지털 에디 TechCrunch의 앱 및 플랫폼 담당.
Lauren에게 연락하거나 Lauren으로부터 온 연락인지 확인하려면 브로드컴이 제작한 첫 번째 맞춤형 칩 - 러셀 브랜.
Just a few hours after Apple announced price increases across its hardware lineup, Microsoft revealed that Xbox game consoles are also getting more expensive.
The company also announced that it’s discontinuing its 2TB model.
Starting August 1, Xbox console prices will increase worldwide.
The 512GB models will cost $100 more, while the 1TB versions are set to rise by $150.
Price changes are as follows: Xbox Series S 512GB is increasing from $399 to $499 Xbox Series S 1TB is increasing from $449 to $599 Xbox Series X 1TB Digital is increasing from $599 to $750 Xbox Series X 1TB Disc is increasing from $649 to $800 The company says the increases are being driven by memory and console storage prices rising, with costs more than 2.
5 times higher than previous levels.
Microsoft warned that these prices could double by the fall of 2027.
The move comes less than a year after the company raised Xbox prices in the U.
The announcement follows Apple s own round of price hikes affecting products such as Macs and iPads.
Apple cited the same industry-wide pressures, pointing to soaring memory and storage costs fueled by unprecedented demand for AI infrastructure and data centers.
Together, the back-to-back announcements underscore how much the AI boom is impacting the price of everyday electronics.
As technology companies invest heavily in larger AI systems, demand for advanced memory and storage chips has surged, tightening supply chains and pushing costs higher across the industry.
Microsoft attempted to soften the blow by highlighting financing options and plans to expand access to lower-cost hardware.
In its announcement, the company said it is working on new programs to provide previously played consoles at lower prices.
Customers purchasing eligible Xbox hardware through Microsoft Stores will have greater access to Buy Now, Pay Later programs, while Amazon shoppers can qualify for up to 12 months of 0% APR financing on eligible purchases.
Additionally, Microsoft now joins Sony in asking gamers to pay more, with PS5 digital now costing significantly more than it did at launch, rising from $499 to $599.
Meanwhile, Nintendo s increase for the Switch 2 has been comparatively modest, but the rival may face pressure to raise prices further in the future.
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Lauren Forristal Lauren covers media, streaming, apps and platforms at TechCrunch.
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